"The Culture Couch," where hosts Marcus and Naomi discuss Adobe's corporate performance through a "Reciprocity Report Card." The central argument critiques Adobe for achieving high scores in cultural alignment and representation (such as featuring diverse art) while failing significantly in economic reciprocity—specifically, reinvesting dollars back into the creative communities, particularly Black creatives and vendors.
The hosts emphasize that "diversity" must be coupled with equitable payment and decision-making power to be genuine, pointing out that low economic reinvestment represents both a moral failure and a missed business opportunity of billions of dollars. They use specific metrics, such as an "Economic Reciprocity" score of eight out of twenty-five, to pressure Adobe to expand vendor spend and make genuine payroll changes within a ninety-day timeline.